Toshiba Tec Europe

Pan-European social media campaign

Brand awareness for the product launch

A printer that can delete paper afterwards, too? In 2017, for Hybrid MFP by Toshiba Tec, ZEICHENSAELE delivered a pan-European campaign for this innovative, worldwide premiere that covered everything from the strategic conception to the actual implementation and reporting. Basis was a product video that was broadcast in different languages, among others in Germany, France, Italy, Poland, and England. The target groups were guided to the appropriate landing page via social media that was designed especially for the campaign and translated into more than seven languages. Our close cooperation continues after the end of the campaign, where ZEICHENSAELE designed its own app template for retail use for a trade fair presentation of Toshiba Tec.

Services

  • Strategic concept design for the product launch
  • Campaign development (name, design, brand story)
  • Concept development and landing page design
  • Social media campaign (Facebook, YouTube)
  • Design, branding app template
  • Spot production with external specialists

One-pagers in 7 languages

The responsive landing page was used to generate leads in the form of customer addresses. Product curiosity was increased with generous design and animation effects. The one-pager was made available in seven languages throughout Europe.

App as an all-in-one printing solution for the food retailing industry

With our printing templates, retailers can print price tags directly at the PoS. For this, they can fall back on designed and pre-configured templates in a variety of different final formats. This allows them to act immediately when it comes to quick and simple pricing of seasonal or special offer goods. ZEICHENSAELE was responsible for the design. The app was programmed by Toshiba in Japan and premiered at the specialist trade fair NRF in the USA and EuroCIS in Düsseldorf in spring 2018.

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