Baking tradition for more than 165 years
New & High-Quality, Not Frumpy
New logo, new colours, new typography. Introduced in 2016, the new trademark is confidently-positioned between tradition and modernity. The modified German text and the corporate colour’s focus on the newly-defined gold-yellow colour shade significantly increase the quality and impact of the external appearance.
Customer Communication Consists of Many Aspects
Also with the “Ofenfrisch” customer magazine, which we have been supporting editorially since 2006, and the website, incl. the Facebook channel, we have created new pages within the context of the relaunch and intensified customer communication both at and away from the PoS.
Web with Nutrition Facts and Added Value
Responsive website with a convenient store-finder and a clearly-arranged product range. This provides customers with all relevant product information such as ingredients, nutrition facts and allergens. The editorial content of the customer magazine can also be distributed via the social media channels using a news archive function.