Sport Marketing

Making the impossible come true

Consulting and marketing with one-of-a-kind audio expertise

In the sports rights and media market - especially in the audio sector - ZEICHENSAELE disposes of unique know-how: Our agency has been working for the DFL Deutsche Fußball Liga GmbH and the German Football Association (DFB) for more than a decade. Apart from marketing the audio rights for the Bundesliga and the 2nd Bundesliga (DFL), the DFB Club Cup and 3rd League (DFB), ZEICHENSAELE is also always your No. 1 partner for strategy and consulting in all audio matters.


  • Design and marketing of sports and media rights
  • Media monitoring and market research
  • Acquisition of sponsors, creation and implementation of sponsoring concepts

Passionate About Sport

Not least because of ZEICHENSAELE’s partnerships with the German Football Association (DFB) and the German Football League (DFL), our passion for sport has been kindled: Here, our agency is a team player and sparring partner for companies that use sponsoring as a communication measure, for sponsors who need support in activating and implementing their existing sponsorship, and for clubs and marketers in search of a reliable sports agency for their clients or sponsors. The service portfolio covers everything from arranging individual sponsorships, right up to full service management of the involvement.

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